How do you answer WhatsApp inquiries 24/7 without a night shift?
Connect an AI Sales Agent to your WhatsApp Business number, load your product details, then set clear rules for what it answers and when it passes a buyer to your team. It replies in the buyer's language, day or night, so no one sits up for a night shift.
Why does timing matter this much?
Buyers message when their workday runs, not yours. Salesforce found 52% of customers expect service outside standard business hours. Speed decides who wins, too: MIT research shared by InsideSales shows a reply within five minutes makes you about 21 times more likely to qualify a lead than waiting 30 minutes, and roughly 78% of buyers order from the company that answers first (MIT/InsideSales). Your buyers also research on their own now: 94% of B2B buyers use AI or large language models while they buy (6sense, 2025). A quiet inbox at 2 a.m. sends them elsewhere.
What do you need before you start?
- A WhatsApp Business account tied to a number you own.
- Your product facts: catalog, specs, MOQ, lead time, ports, payment terms.
- A short list of questions you are fine answering automatically, and ones that need a person.
- One or two team members to take handoffs.
How do you set it up?
- Connect your WhatsApp Business number to the agent. Verify it with the code WhatsApp sends.
- Load your product knowledge. Upload your catalog, price list, spec sheets, and past reply templates.
- Write the rules. Tell the agent which topics to answer (price ranges, specs, samples, shipping) and which to escalate (custom quotes, big discounts, contracts).
- Set languages. Turn on the languages your buyers use; the agent detects each message and replies in kind.
- Set office hours and handoff. Choose when a human takes over and who gets the ping.
- Test with real questions. Message the number yourself, check the answers, fix any gaps in the knowledge.
- Go live. Watch the first days, then refine the rules from real chats.
What should it answer, and what should it escalate?
Let the agent handle repeat questions: what a product does, sizes, materials, MOQ, sample cost, shipping options, and where to send documents. Route anything with money or commitment on the line to a person: bespoke pricing, large orders, credit terms, and complaints. Write these lines down so the split stays clear.
How does it handle more than one language?
The agent reads each incoming message, spots the language, and answers in that same language. A buyer can start in English and switch mid-chat; the reply follows. Here is a short exchange.
Buyer (EN): Hi, do you have the 5000mAh model in stock? What's the MOQ?
Agent: Yes, the 5000mAh model is in stock. MOQ is 500 units, lead time about 15 days.
Buyer (ES): Perfecto. ¿Pueden enviar a Valencia? ¿Y el precio por 1000 unidades?
Agent: Sí, enviamos a Valencia. Para 1000 unidades, le paso el precio y el plazo ahora mismo.
Same facts, two languages, no wait for a translator.
How does handoff to a human work?
When a chat hits an escalation rule or the buyer asks for a person, the agent tags your team and shares the history so far. Your colleague picks up with full context, no repeated questions. Off hours, the agent holds the thread, answers what it can, and flags the rest for morning. See how this maps to your workflow on scenarios.html, or review the setup on product.html.
What can you expect?
Treat this as a design target, not a promise: a first reply to common questions within about a minute, in your buyer's language, every hour of the day. Start small with your top ten questions, then widen coverage as you trust the answers.
Want to see it run on your own WhatsApp? Book a short demo on contact.html.